Work History
WR Group Consumer
Health Brands
Creative Director
2020 - 2022
Manage a team of designers and maintain oversight of creative process from beginning to end, ensuring on-strategy concepts through to consistent rollout of production mechanicals for 1500+ online or retail SKUs; maintaining brand consistency across all media materials.
Partner with top 4 National drug store brands on owned brand creative for labels, cartons and sachets.
Develop innovative and cost-effective creative for all print and digital media projects while exceeding the needs of our wholesale and retail customers.
Responsible for playing a lead role of driving the development of timelines with design team members and cross-functional partners and resolving problems. Including participation in C-Suite and Sales strategy meetings to discuss status and on-going projects in the pipeline.
Lead multiple creative projects simultaneously, determine bandwidth for new projects, and provide updates to stakeholders. Maintain and update all of the information in JIRA and SharePoint.
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WR Group Consumer
Health Brands
Creative Manger
2019 - 2020
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Senior Creative
2010 - 2019
Lead design team projects to provide direction, assign tasks to other designers.
Manage all house brands packaging; 15 unique brands and 1100+ SKUs.
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Work with vendors to obtain quotes, materials and create packaging dielines.
Consult on projects across multiple teams including marketing, sales, compliance and product development.
Monitor and communicate project progress to ensure projects are executed
on time, while proactively solving challenges that occur throughout the project.
Ensure product artwork is FDA compliant and obtain Regulatory approvals.

E-Commerce Product Photography and image retouching.
ECRM Publishers /
Thisweek Newspapers
Design Manger
2006 - 2007
Senior Designer /
Photography Editor
2001 - 2006
Produce and design print publications for business to business networking, local tourism, relocation, and community resources.
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Manage timelines of multiple projects and keep scheduled deadlines and help oversee work flow of other designers.
Create on brand advertising design for sales team, wok with copy writers on newspaper pagination layout, color correct and edit photos and preparation of all final files for pre-press.
Maintain organized electronic files and establish production and archival procedures.
Skills
& Expertise
• Adobe Creative Cloud
(Illustrator, Photoshop, and InDesign Expert)
• Microsoft Office 365
(Outlook, Word, Excel, PowerPoint)
• ​JIRA Atlassian Cloud
• Shopify E-Commerce
• Amazon Store Builder / Seller Central
• Project Planning, Management, Execution
• Budgeting / Negotiation
• FDA Regulatory Packaging Compliance